Having fun with a book sale

Thank you for your orders of Campaigning for Clean Air!

I was right, and George was wrong.

When I told my husband George that I was going to set up a President's Day reduced-price offer for the paperback version of my book, he said that such an offer was useless. He claimed that my target audience is not price-sensitive. I told him that marketers do this all the time, because everyone likes a deal. Plus---people like a signed book.

I was right. He was wrong.

But the main thing was: I had fun!

Orders and comments

Not only did I get some orders, but most orders came with a comment. If I had known how much fun it is to sell the book myself, and to see all the comments, I would have done something like this sooner.  I quote or paraphrase some of the comments below:

• Tell your husband that students are price-sensitive!
• Hope you win your bet!
• I have a copy of your book, but I want a signed copy that I can keep for myself. I won't lend it to friends (as I do with my current copy).
• From over here in Vernon, near Vermont Yankee, thank you for everything you do.
• Tell George he is wrong.

I enjoyed the comments!

The sale is over, but you can still buy a book

The sale is over, but the book is widely available.

Whether you are a member of the American Nuclear Society or not, you can buy both the paperback and the ebook through the American Nuclear Society . Members get a discount.  You can also buy the book from Amazon or Nook or Kobo. Most people seem to buy it from Amazon.

I encourage people to order the audiobook through Amazon (Audible). The narrator, Pamela Almand, is wonderful! I cannot arrange a discount on the audiobook, but there are ways you can get a discount on Audible, as I understand it

Or your library can buy the book for you

If you go to your local library, you can ask them to order a copy of the book. The paperback book is available from Ingram Spark, as well as being available from the various places listed above. As I understand it, libraries prefer Ingram Spark.

The audiobook is available from Overdrive. Overdrive is set up for bulk audio orders, and to fufill orders from libraries.

However you obtain the book, I hope you enjoy it!

President's Day Book Bargain: Prove My Husband Wrong

Campaigning for Clean Air: Limited Time Reduced Price Offer

Prove my husband wrong!

I told my husband George that I was going to set up a President's Day limited-time reduced-price offer for buying the paperback version of my book. You can buy my book from Amazon on $17.95 plus shipping....or you can buy it directly from me at $16, shipping included. Plus...I will sign it! This is the lowest price I have ever offered to anyone.

The catch is that you have to order it today or tomorrow. This is a limited time offer. More about that below.

My husband said that such an offer is useless: my target audience is not price-sensitive. I told him that marketers do this all the time, because everyone likes a deal. Plus---people like a signed book.

Free shipping and a lower price and a signature!

Prove me right. Prove him wrong. Order the book today or tomorrow.

How to order the book

This deal is only on the paperback book. To order the paperback book, go to your paypal account, and choose to "send money" to mjangwin at earthlink.net. Send $16. Be sure to include your mailing address in the proper area of the paypal form. This offer closes at midnight tomorrow night (February 20).

If you prefer an ebook edition, you have to order it at full price from Amazon or Nook or Kobo. However, if you are a member of ANS, you can get a reduced price ebook by ordering it through ANS.

I encourage people to order the audiobook through Amazon (Audible). Pamela Almand, the narrator, is wonderful! I cannot arrange a discount on the audiobook, but there are ways you can get a discount on Audible, as I understand it

If you want the paperback, order it from me at a discount. Today or tomorrow!

Audiobook Now Available for "Campaigning for Clean Air"

Audiobook of Campaigning for Clean Air is now available!

I am so pleased to announce that the audiobook version of Campaigning for Clean Air is now available at Amazon. You can buy it or you can rent it (so to speak) through Audible.  You can give it as a gift through Audible. It should be available at other vendors also, but I haven't checked them out yet.

Audiobook of Campaigning for Clean Air

Read by Pamela Almand

I was so happy that Pamela Almand agreed to read this book. She is a former pilot for Northwest Airlines: she flew 747s, often to Japan.  People told her that her voice was reassuring to the passengers.  Her voice is smooth, low-pitched and easy to understand.

Almand is in great demand as a narrator.  She has been a finalist for the Audie Awards, a finalist for the Voice Arts awards, and a winner in Voice Arts. You can see more of her work at Audiobooks by the Captain, and  TheCaptainsVoice.com 

I listened to quite a few examples before I decided that I wanted Almand to read my book.  She has the right voice quality and a strong technical background. But I wondered if she would narrate my book. My book can be seen as controversial: not everyone wants to narrate something about nuclear power. Almand has many projects from which to choose. To my relief, Almand liked Campaigning for Clean Air, and she narrated it!

You will really enjoy Almand's narration of Campaigning for Clean Air.  Like all audiobooks (and podcasts, etc.) you can "read it" in periods of time that might otherwise be wasted.  This is because you will be listening to it, not reading it.

I am happy that it is available, and I hope you enjoy it!

Update! ANS Members discount for "Campaigning for Clean Air"

Update: Everyone can buy Campaigning from the American Nuclear Society!

I am so embarrassed and sorry.  I was not aware that everyone can buy Campaigning for Clean Air from the American Nuclear Society!  However, only ANS members can get the discount.

Whether or not you are an ANS member, please consider buying my book from the American Nuclear Society.  If you are not a ANS member, you will pay full price.  But you will support the society by buying it through them.

I am so sorry for the mistake I made in the earlier version of this post.

Campaigning for Clean Air in the American Nuclear Society catalog

I am happy to report that American Nuclear Society members can order Campaigning for Clean Air through the society.  Here is the ANS catalog page which includes the book: http://www.ans.org/store/browse-special/

Here's the link to the actual page on which you would order the book. Note that you can order either the paperback or ebook version through the ANS. Both are sold with a 10% discount for ANS members.
http://www.ans.org/store/item-690099/

I am very pleased and honored that ANS has chosen to distribute my book. If you wander around the ANS catalog, perhaps starting with the browse special publications page, you will see that most of the publications in the ANS catalog were published by ANS. It is a real honor for a non-ANS published book to be included in the catalog. A heartfelt "thank you" to ANS!

Other ways to buy Campaigning

I encourage people to buy Campaigning from the ANS.  However, you can also buy it on Amazon or Nook or Kobo. You can also order it through many bookstores. Bookstores usually get the book from Ingram Spark distributors.  Most books to date have been bought from these other sources. ANS provides a new way to buy the book. I am delighted  that the book is available through ANS.

Looking up the links (to Kobo, etc.) was fun for me, because I saw positive five star reviews of the book.  Not all my book reviews are on Amazon.  I should try to remember that...

Some quotes from reviews:

If one wants a technical analysis on the technology, or the economics, or the history of nuclear power, this is not the book for you, although the book does have a list of recommendations if one wants to look further into those aspects. But if your question is more on, "but what can I do to help?", this is the book you want.  Tony on the Kobo version

"In a time where nuclear power is facing strong economic challenges and more plants are trying to stay viable, Meredith’s book is a playbook that can help communities around nuclear plants reach out to tout the benefits of keeping the plants operating."  JTwarog on the Nook version.

I found Chapter 17 of the book, "When it Doesn't Feel Like Enough" very comforting... There have been times when faced with massive public opposition to nuclear power I have felt that my efforts amount to nothing, that I am simply spinning wheels.... The book has much to offer to lift one’s spirits in face of demoralizing odds, and shows how you can be effective in “moving the needle.”  RM on Amazon

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I hope you buy my book, from the American Nuclear Society or another source.  Most importantly, I hope you act on the ideas and hints in the book!  Nuclear energy needs advocates, and it needs them now.

Two Days Only: Bonus Offer for Advocacy Book

Advocacy on the rise

My  book Campaigning for Clean Air: Strategies for Pro-Nuclear Advocacy continues to have great success. About a week ago, I was on a communications panel at the American Nuclear Society's Annual Meeting in San Francisco.  I was delighted with the interest in my book.  It's kind of fun when people quote your own book to you! I was surprised and happy about the overall interest in advocacy at this meeting. Besides being on the communications panel,  in another session I was role-playing conversations with undecided people.  In  other sessions, I listened to young people talk about why they support nuclear.  A great meeting!

A special limited-time bonus offer!

My book is a guide to advocacy.  Right now, I am offering some special bonus material about emotions and advocacy.  This limited-time offer ends at midnight on Friday. Buy Campaigning for Clean Air at Amazon or at your bookstore.  Then write me at mjangwin at gmail that you have obtained it, and I will tell you how to get the bonus material. This offer ends at midnight, Friday, June 30.

Your own advocacy

My book is designed to help you find your way to support nuclear. Early chapters will help you take those crucial first steps in supporting nuclear power.  Later chapters can guide you into more public roles, including testimony at hearings and even street rallies.  People have written me that this book has inspired them to write letters, make videos, and more. Read it and be inspired!

The book in the news

At the recent Nuclear Energy Assembly meeting in Arizona, the organizers made a bulk purchase of Campaigning and put the book in the welcome packages of the NAYGN attendees.   Yes.  Hundreds of young pro-nuclear people received the book! More such announcements are in the works.

A few days ago,  I was on the Global Energy Leaders podcast, talking about the book, and talking about why I wrote the book.  I think you will enjoy the 20-minute podcast.

Some Quotes From Readers

"Like the best how-to books, Meredith’s little instruction book for budding nuclear advocates is punchy, filled with practical exercises, gives step by step instruction with options and provides pointers to additional sources of help and information. It’s well organized and motivating; there are times when you want to simply put down the book and take one of her recommended actions to see how it works and feels.." 
-- Rod Adams, blogger at Atomic Insights

“Far more than a “how-to manual”; it is a life’s journey into greater understanding of how to responsibly address public concerns about nuclear power”
---Dr. Dale E. Klein, Former Chairman, NRC

“…this book is a primer for nuclear advocacy, and a fascinating guidebook and educational tool”
-Thomas P. Salmon, Governor of Vermont (1972-1977)

"...Campaigning for Clean Air (is) perhaps a pro-nuclear advocacy equivalent of Carville and Begala’s Buck Up, Suck Up which they, a pair of Democrat strategists, wrote.... during George W. Bush’s ascendancy." 
---Steve Aplin, blogger at Canadian Energy Issues

“[Meredith Angwin’s book] is likely to be a resource for years to come as we work to bring Weinberg's vision of the second nuclear era into fruition. “
--Eric Meyer,  Executive Director, Generation Atomic

Buy it now, while you can still get the bonus material!  Buy it by Friday!

Campaigning for Clean Air: Strategies for Pro-Nuclear Advocacy.

Advocating for Nuclear Advocacy at the NEA meeting

Facebook Post by Sarah Spath, Kristin Zaitz and Heather Matteson of
Mothers For Nuclear

The Conference

Each year, the Nuclear Energy Institute and North American Young Generation in Nuclear (NAYGN) jointly sponsor the NEA Nuclear Energy Assembly.

At NEA, Monday includes the  the NAYGN Professional Development sessions (open to all attendees, not just young members). The Supplier Expo and "Top Innovative Practices" awards are more industry-oriented. These more general events started Monday night and continued to Wednesday, according to the program calendar.  This year, the conference started this Monday, May 22, and ended Wednesday, May 24.

Advocacy at the Conference

I was moved to see the emphasis on advocacy at this conference.  In the NAYGN portion of the conference, there was an afternoon session on Effective Storytelling, described this way: Attendees will hear from panelists on effective strategies in storytelling and industry branding to explore new ideas in how we should be talking about nuclear energy and best practices in reaching a broader audience on issues important to the industry.

Wow.  I wasn't at the conference, but just this description stirs my heart.  And there's more.

At the main conference (the NEA portion, not the NAYGN portion), the president of the Nuclear Energy Institute, Maria Korsnick, unveiled a "Wide-ranging Nuclear Advocacy Effort." This national outreach strategy will appeal to a wide range of advocates.   Here is a link to an article about her speech. But I can't resist one quote: "We have stepped up our advocacy effort not just a notch or two, but by a great margin."

I am so pleased to see this new policy. Nuclear needs a wide range of advocates.

Campaigning for Clean Air at the NEA meeting

I was not at the NEA meeting but my book was there!  Campaigning for Clean Air was given out in the NAGYN welcome packets. If you registered for NAGYN, you received my book!  NAYGN bought the book from me (bulk purchase with a discount) and distributed it.

It's hard to even write about this, because I am so happy.  But please understand, there was a lot of emphasis on advocacy at the meeting, at panels and announcements and more.  My book was just one part of the advocacy events at the meeting. But still: my book was there!

Mothers For Nuclear posted on Facebook about receiving my book in their packet.  I headed this post with a screen shot of this posting. What can I say?

 I can only say Thank You to Kristen Zaitz, Heather Matteson and Sarah Spath for their posting, and Thank You to everyone at NEA for advocating advocacy!

Bonus Book: Inspiration and Brownies!

Bonus Book:

In May, when you buy Campaigning for Clean Air, you will get a bonus: a short book of inspirational essays– “An Advocate’s Inspiration: Shared Brownies for the Nuclear Soul.” This bonus will only be available in May.

To get the bonus book, buy Campaigning at Amazon, and forward the receipt to me at mjangwin at gmail.

Please share this offer with your friends and with other groups. I would love to send out lots of the short, sweet, inspiration book!

About the bonus book:

I am putting this offer together so people will click: Buy. It's a marketing thing. Yes,  it is.

But "An Advocate's Inspiration" is a book from the heart.  You will enjoy it.

Also, if you bought Campaigning earlier, please send me the receipt and I will send you "An Advocate's Inspiration."  The end-date of the offer is to encourage new buyers, not to discourage my friends who bought the book earlier.

Atomic Insights features Campaigning for Clean Air

Yesterday, my book Campaigning for Clean Air was featured on Rod Adams's Atomic Insights blog: How to Campaign for Clean Air While Eating Plenty of Brownies.

Here is a taste of what Rod had to say:

Like the best how-to books, Meredith’s little instruction book for budding nuclear advocates is punchy, filled with practical exercises, gives step by step instruction with options and provides pointers to additional sources of help and information. It’s well organized and motivating; there are times when you want to simply put down the book and take one of her recommended actions to see how it works and feels. 

Read the entire post

Campaigning for Clean Air featured on Neutron Bytes

Neutron Bytes banner

Recently, my  book Campaigning for Clean Air was featured on Dan Yurman’s Neutron Bytes blog. Here is a taste of what they had to say:

“In her book, Campaigning for Clean Air, Meredith Angwin presents clear and well-referenced reasons for supporting nuclear energy. These sections of the book are based on her years of experience in energy research and on-site problem solving.”

Read the entire post

Now Available: Campaigning for Clean Air: Updated

Front Cover of Campaigning for Clean Air

Campaigning for Clean Air: The book is available!

My book,  Campaigning for Clean Air: Strategies for Pro-Nuclear Advocacy, is now available on Amazon!  You can buy it as a Kindle, or you can buy it as a paperback.   It should also be available for order in most bookstores (Ingram-Spark distributor).  Here's my summary:

Pro-nuclear people can make important contributions to the energy debate. This book will help you make your voice heard.  Advocates appreciate the importance of nuclear power for clean air and for our planet’s future.

In this book, award-winning author Meredith Angwin guides you in your advocacy:
• Support nuclear energy while simply sitting at your computer
• Support nuclear energy in public, using the same techniques as professional speakers and communicators
• Speak at a public hearing or be invited to speak to a legislative committee
• Learn how to deal with your own emotions in a world saturated with anti-nuclear messages
• Find other nuclear supporters and have fun together.
Campaigning for Clean Air features anecdotes, examples and insights from many pro-nuclear advocates. This book will inspire your work for a clean energy future.

Update: A wonderful announcement of the book at Dan Yurman's Neutron Bytes blog! Campaigning for Clean Air & Nuclear Energy.   Thank you, Dan!

Why this book?

Happily, more and more books are appearing to describe the advantages of nuclear power.  Power to Save the World, Climate Gamble, The Non-Solutions Project, Thorium, Energy Cheaper than Coal, and After Fukushima: What We Now Know.  Buy all of them! (I did.)  And this is far from a complete list of excellent pro-nuclear books.

But whichever of these books you buy, please also buy my book.  It's a little different.  It's about getting the pro-nuclear word out to the world.   My fear is that with all the pro-nuclear books, pro-nuclear people will read the books and enjoy the books and then....Then what?

We pro-nuclear people have to raise our voices to support nuclear power. That is why I wrote Campaigning for Clean Air.  This book is about how to support nuclear energy, with some discussion (of course) about why to support it.

As one of my friends said: "Your book is a guidebook, a sort of how-to."  Exactly right.  How to write a letter to the editor.  How to organize a rally.  And everything in between.  Campaigning for Clean Air has the subtitle: Strategies for Pro-Nuclear Advocacy.  I  might have subtitled it: Advocacy the Easy Way, or maybe Activism for the Shy. 

More on this later but meanwhile: Buy the book!
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 P.S. If you want to read what others are saying about the book: 

Some wonderful endorsements are scrolling on this page of my new website: http://www.meredithangwin.com/book/

Podcast and my book

Podcast and my book

Rod Adams

Last night I was on the Atomic Show podcast, hosted by Rod Adams.  Here's the link: Atomic Show #250---Being nice nukes.   My fellow guests were Steve Aplin of Canadian Energy Issues, Gwyneth Cravens, author of Power to Save the World, and Bob Apthorpe, a nuclear safety professional who is most well known as @arclight on twitter. We had a fine conversation on the nuclear energy outlook worldwide.  

For me, some of the conversation was very special.  I have written a book Campaigning for clean air: secrets of pro-nuclear advocacy and community.  The draft is complete, but the book is still being reviewed by various people.  

Two of those people happened to be on the podcast with me:  Adams and Cravens.  At the beginning of the podcast, Adams asked me why I mentioned my blogs but not my book.  Good question indeed!  I don't know the answer to that one!

Meanwhile, people commented on the book (with praise) and asked me questions about it.   Adams and Cravens said very nice things. I was blushing.  Luckily, you couldn't see me.

I hope you will listen to the podcast.